Client Overview:
A large, multi-campus university, serving tens of thousands of students across undergraduate, graduate, and continuing education programs, faced the challenge of providing a unified and highly personalized experience for its diverse student body. They relied on Salesforce Education Cloud to manage student admissions, recruitment, academic advising, student services, and alumni relations. With a strategic goal to enhance student engagement and operational efficiency, the university sought a rapid and scalable approach to implement and customize their Education Cloud instance.
Challenges:
The university encountered several significant hurdles in its traditional approach to Salesforce Education Cloud implementation and ongoing development:
Solutions Implemented:
The university partnered with BuildVia.ai to transform its Salesforce Education Cloud deployment using an AI-first strategy. The implementation focused on leveraging BuildVia.ai across the entire project lifecycle for several key initiatives, including a major overhaul of their student admissions and advising portals:
Impacts:
The integration of BuildVia.ai had a profound impact on the university’s Salesforce Education Cloud operations:
Results: